What is a Hosted Payment Page?
A hosted payment page, also known as a hosted payment gateway, is a page that’s located outside of your merchant website, which allows your customers to pay for their products. The customer is redirected to a secure payment page where they can feel safe making their purchase. Sounds easy enough, right?
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We know that there are so many advantages to having a hosted payment page. Let’s go through some of the top reasons why you should be considering hosted payment pages:
It’s great for subscriptions and recurring billing
If you’re interested in getting into subscriptions or you already have a subscription offering, Hosted Payment Pages can help streamline your recurring billing operations with the right partner.
Security, Security
Hosted payment pages are some of the most secure ways for customers to pay, as mentioned above. It allows your customers to put in their information on a secure payment site versus having information pass directly to through your site.
Simple Integrations
With the right partner, integrations can be made simple and help you and your organization. The hosted payment page can easily be integrated with your application or website from the beginning, giving your customers a frictionless experience since most payment gateways have standard checkout pages. For the most part, any vendor you select to help with your payments will be able to help you quickly set up an integration.
This method allows customers to shop comfortably anytime and anywhere.
Also, a smooth online transaction improves user experience and encourages them to keep coming back to your website.
Multiple Payment Options
A hosted payment page will allow your customers many different options when selecting a payment type. Your customers will be able to choose from several payment options depending on who you’re partnered with, including vendors like PayPal, Apple Pay, Google Pay, or even directly from a bank account.
Simple Checkout Process
Simplifying your checkout process is always beneficial – and without a simple checkout process, you could be seeing high rates of cart abandonment. Some of the top reasons carts are abandoned are the complicated checkout process, not enough payment methods, and the consumer feeling unsafe entering their credit card or debit card information on the site. With an HPP, all of these issues are resolved efficiently.
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